You could walk around Mayfair all day and not notice them. Hedge funds don't - can't - advertise. The most you'll see is a discreet nameplate or two. An address in Mayfair counts in the world of hedge funds. It shows you're serious, and have the money and confidence to pay the world's most expensive commercial rents. A nondescript office no larger than a small flat can cost £150,000 a year. Something bigger and in the style that hedge funds like (glass walls, contemporary furniture) can set you back a lot more. It's fortunate therefore that hedge funds don't need a lot of space. Two rooms may be enough: one for meetings, for example with potential investors; one for trading and doing the associated bookkeeping. Some funds consist of only four or five people. Even a fairly large fund can operate with twenty or fewer.

LRB 4 December 2008 | PDF Download