Sarah Palin has put a new face and voice to the long-standing, powerful, but inchoate movement in US political life that one might see as a mutant variety of Poujadism, inflected with a modern American accent. There are echoes of the Poujadist agenda of 1950s France in its contempt for metropolitan elites, fuelling the resentment of the provinces towards the capital and the countryside towards the city, in its xenophobic strain of nationalism, sturdy, paysan resistance to taxation, hostility to big business, and conviction that politicians are out to exploit the common man. In 1980, Ronald Reagan profitably tapped the movement with his promises of states' rights, low taxes and a shrunken government in Washington; the 'Reagan Democrats' who crossed party lines to vote for him are still the most targeted demographic in the country. In 1992, Ross 'Clean out the Barn' Perot and his United We Stand America followers looked for a while as if they were going to up-end the two-party system, with Perot leading George H.W. Bush and Bill Clinton in the midsummer polls. In 1996, Pat Buchanan ('The peasants are coming with pitchforks') appealed to the same bloc of voters with a programme that was militantly Christian, white, nativist, provincial, protectionist and anti-Washington. In 2000, Karl Rove cleverly enrolled this quasi-Poujadist faction in his grand alliance of libertarians, born-agains and corporate interests. It's worth remembering that in 2004 every American city with a population of more than 500,000 voted for Kerry, and that the election was won for Bush in the outer suburbs, exurbia and the countryside - peasants with pitchforks territory. For an organisation so wedded to its big-city corporate clients, the Republican Party has been hugely successful in mopping up the votes of low-income, lightly educated rural and exurban residents.

LRB 9 October 2008 | PDF Download