Like any self-respecting modern man I buy Ecover instead of Fairy Liquid. I recycle, I worry about my carbon footprint (must cut down on those Ryanair mini-breaks) and I'm about to buy my first hemp T-shirt. Global warming has got scary, industrialised agriculture makes me angry and I'm delighted to be living in a green moment, with Labour and the Tories both desperate to appear the more eco-friendly party. On the other hand, the craze for ethical living relies rather heavily on its own kind of consumerism and being green can seem merely a question of where one shops.

LRB 14 December 2006 | PDF Download