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LRB Article PDF: From Robbins to McKinsey (<i>LRB</i> volume 33 number 16, 25 August 2011) 

LRB Article PDF: From Robbins to McKinsey (LRB volume 33 number 16, 25 August 2011)

Stefan Collini

One of the most fascinating yet elusive aspects of cultural change is the way certain ideals and arguments acquire an almost self-evident power at particular times, just as others come to seem irrelevant or antiquated and largely disappear from public debate. In the middle of the 18th century, to describe a measure as ‘displaying the respect that is due to rank’ was a commonplace commendation; in the middle of the 19th, affirming that a proposal contributed to ‘the building of character’ would have been part of the mood music of public discourse; in the middle of the 20th, ‘a decent standard of life’ was the goal of all parties and almost all policies. As with changes in the use of language generally, readers and listeners become inured to what were once jarring neologisms or solecisms, while phrases that were once so common as to escape notice become in time unusable.

LRB 25 August 2011 | PDF Download

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