Steven Aronson's Hype, a guide to the latest techniques of mass manipulation, may have less impact on British readers than it has had on American. The word is a recent coinage, but since the days of Dickens's American Notes or, even earlier, of Fanny Trollope's Domestic Manners of the Americans, we have been accustomed to associate the practice of hype with what many Brits still call the Yank. For a century, in boys' comics, thrillers, magazine humour, music-hall sketches and pre-war films, the American was a loud-mouthed, boastful vulgarian who always claimed that whatever he had must be the biggest, the rarest or the most expensive in the world. The Yank was never satisfied with a fair share, we thought, and I well recall hearing Tommy Trinder complaining on stage during the war that there were only three things wrong with the GIs - they were 'overpaid, over-sexed, and over here' - and how I cheered along with the rest of the uniformed audience.

LRB 6 September 1984 | PDF Download